JAKE RODRIGUEZ
Over the past 8+ years, I've partnered with startups and global organizations to simplify complex workflows and bring ambitious products from concept to launch.
SCENE 01 ORIGIN · 2017–2021
How it began
Before enterprise platforms, there was a creative agency and a fast-growing app — both taught me that good design is mostly good listening.
Lucid Creative Agency
Rebuilt the agency's flagship website and produced cross-platform campaign assets (TV, web, mobile), strengthening client-facing presentation and market presence.
SCRL
Defined creation templates, UI updates, and onboarding flows that contributed to SCRL's growth toward 100K recurring users — and a Top 15 App Store placement.
SCENE 02 THE BUILDER · 2018–2026
Never stopped building
Alpheraz began as an independent design studio and quickly became my space to explore ideas beyond enterprise software. Every project was an opportunity to solve a different problem, learn a new industry, and keep building products that pushed my thinking forward.
Alpheraz
Independent design studio partnering with startups, founders, and growing businesses across AI, technology, entertainment, and new brands, from strategy + UX to launch ready experiences.
“The best opportunities I’ve had came from building ideas from challenging problems. Every project taught me something new about industries, system thinking, and how intentional design can turn ambitious ideas into real solutions.”
SCENE 03 THE MAIN EVENT · 2022–2025
The platform 400+ agents touch every day
Touring wasn't a fresh build attempt, it was a third a third attempt at the same problem. Two earlier iterations had left $2M in tech debt and a tool unreliable enough to put an estimated $15M–20M a month in deal-tracking at risk.
United Talent Agency
Led design direction for Touring, an enterprise live-event routing and contracting platform. Partnered with product, C-suite, and engineering to turn business requirements into shipped design. Also shipped more internal products such as Showcase, Speakers, Onyx Suite redesign, and redefining the UTA Component Library.
SCENE 04 SELECTED WORK
Products designed to scale across systems.
View a featured reel of recent projects, or open a project below for the full case study.
recent projects
Touring
$500M+ routed, 400+ daily users across agents, assistants, coordinators, and the comedy department.
View case study →
Showcase
An end-to-end profile builder that cut pitch prep from days to minutes, agency-wide. Helped with overall client presentation.
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Speakers
Frontend for booking speakers for engagements that tied to an internal management system.
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SCRL App
Onboarding and templates that helped a fast-growing app scale toward 100K recurring users.
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Heavenly Coffee
Brand and digital experience for a community-driven coffee concept, spanning identity, packaging, and web.
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CineX
A modern investment dashboard exploring portfolio management, market analytics, and the future of entertainment financing.
View case study →SCENE 05 THE TOOLKIT
Whats in every cut
Enterprise UX — Design Systems — AI Experiences — Interaction Design — Information Architecture — Rapid Prototyping — Cross-Functional Leadership — Stakeholder Communication — User Research — Motion Design — Brand Systems —
Product Strategy — Enterprise UX — Design Systems — AI Experiences — Interaction Design — Information Architecture — Rapid Prototyping — Cross-Functional Leadership — Stakeholder Communication — User Research — Motion Design — Brand Systems —
Enterprise UX — Design Systems — AI Experiences — Interaction Design — Information Architecture — Rapid Prototyping — Cross-Functional Leadership — Stakeholder Communication — User Research — Motion Design — Brand Systems — Product Strategy — Enterprise UX — Design Systems — AI Experiences — Interaction Design — Information Architecture — Rapid Prototyping — Cross-Functional Leadership — Stakeholder Communication — User Research — Motion Design — Brand Systems —
SCENE 05 CREDITS