Case Study

Showcase

We introduced a structured platform for building & distributing pitches, starting with the TV/LIT department to enable a focused rollout with minimal complexity & faster iteration, with custom capabilities.

2023 – 2024

United Talent Agency

Lead Product Designer

9 Weeks (v1 build)

Responsive Enterprise Platform

14,000+ clients supported

PROJECT OVERVIEW

Context

Showcase was built to modernize how agents create & share pitches with executives & production partners. The platform brings structure, visibility, & analytics to an historically manual process.

My contribution

I led product design from discovery through MVP, partnering closely with product, engineering, and leadership.

I designed the core experience, built reusable components, & helped establish the foundation for analytics & future departments adoption.

RESPONSIBILITIES

Key Highlights

• Led product design from discovery through launch

• Defined information architecture

• Designed responsive architecture & core workflows

• Built reusable components & design system

• Facilitated stakeholder alignment

• Partnered closely with engineering

• Supported QA & implementation

THE CHALLENGE

01 PROBLEM

• Manual, inconsistent pitch creation
• No viability into who viewed or engaged
• Scattered files & outdated tools
• Difficult to track & follow up

02 CONSTRAINTS

• Launch with TV/LIT first
• Tight timeline for focused rollout
• Minimal disruption to existing workflow
• Scalable for future departments

03 GOAL

• Create a structured pitch platform
• Improve tracking & visibility
• Reduce pitch prep time
• Lay the foundation for data informed decision making

OVERVIEW

STAKEHOLDERS

DESIGN PROCESS

RESEARCH

Mapped workflows, user needs, and operational pain points.

INTERACTION DESIGN

Designed intuitive workflows and interfaces around core requirements.

PROTOTYPING

Built high-fidelity prototypes to validate key workflows.

STAKEHOLDER REVIEWS

Aligned product, engineering, and business teams through iteration.

ENGINEERING HANDOFF

Partnered with engineering through implementation, QA, & testing.

INFORMATION ARCHITECTURE

From scattered pitches to a unified system.

BEFORE

Scattered files & tools with majority of pitches going through emails. No engagement visibility, hard to track follow ups, & inconsistent to no branding.

AFTER

Structured pitch platform, standardized templates, engagement analytics, with clear consistency, tracking, & branding.

CORE WORKFLOWS

01 CREATING SHOWCASE

Create pitches quickly with templates that are structured, allowing content edits & adding clients.

02 MANAGING CONTENT

Organized presentation of each client, allowing video, links, image gallery, credits & file uploads.

03 SHARE & TRACK

Share securely & track who views when, & how they engage.

04 AUDIENCE VIEW

Optimized delivery across multiple formats, from emails, mobile & print outs for a unified experience.

05 UPDATABLE FINAL

Profile can be updated in real time with content integrations & offering dynamic pitching capabilities consistent brand experience & business goal.

DESIGN SYSTEM

Built with our custom design system that maintains consistency per brand guidelines

BUTTONS

TAGS

INPUTS

COMPONENTS

TABLE

TYPOGRAPHY

RESULTS

Real impact across the business

80%+

Engagement Rate

MUSIC/LIT

Dept. Rollout

14,000+

Clients Support

1,400

Created in 3 mos.

REFLECTION

Designing Showcase was one of the biggest challenges that became one of strongest products in the agency. We didn’t just digitize an existing process, we sought to create structure around how people already work.

By bringing talent, media, collaboration, and sharing into one experience, we transformed a fragmented pitching workflow into a repeatable system that could scale across teams and departments.

TAKEAWAYS

• Structure drives speed

• Design for the audience

• Built to scale