Work
Touring
Designed and led the end-to-end redesign of UTA's Touring platform — a business-critical system used daily by agents, assistants, coordinators, and executives to manage artist routing, contracting, and live event operations.
Third attempt at solving artist routing and contracting. Two previous implementations left ~$2M in technical debt and couldn't reliably support daily operations across multiple global offices.
Led product design for the full rebuild — partnering with product leadership, engineering, and business stakeholders on strategy, UX architecture, research, design systems, and handoff.
A complete rebuild that simplified complex routing, venue, contract, and tour-logistics workflows into one coherent system — supporting hundreds of daily users across every role.
$500M+ in artist revenue now routed annually through the platform. First rebuild to ship — adopted by 400+ daily users and integrated with the broader UTA ecosystem.
Showcase
An internal profile-building platform that transformed talent pitch preparation from a fragmented manual workflow into a streamlined digital experience.
Agents assembled artist presentations from disconnected documents and outdated workflows — slow to produce and inconsistent across the agency.
Lead Product Designer — UX strategy, information architecture, design systems, and prototyping from concept through launch.
A reusable profile system centralizing artist information, media, credits, and presentation assets into polished, client-ready output.
Pitch prep went from days to minutes. Agency-wide adoption, standardized client presentations, and a shared design system.
Speakers
The booking platform for UTA Speakers — helping internal teams discover, manage, and book public speakers through a modern enterprise interface. I redesigned key booking experiences, administrative tools, and client-facing flows while establishing scalable UI patterns shared across other UTA products.
SCRL
SCRL helped creators build seamless social media content. I designed onboarding experiences, creation templates, App Store assets, and product improvements that increased usability while supporting rapid growth toward 100,000+ recurring users.
Heavenly Coffee
Complete identity system for a faith-centered coffee brand, from logo ideation through packaging, website, merch, and event branding. Creative Director & Product Designer, 2026.
View project →CineX
A modern investment dashboard exploring portfolio management, market analytics, and the future of entertainment financing. Founder & Product Designer, 2025–present.
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