Touring
Year
2024 — 2025
Context
My contribution
Organization
United Talent Agency
Collaborated with product managers and stakeholders to shape the product roadmap, prioritize high-impact features, and balance business objectives with user needs. Working closely with engineering throughout development, I helped simplify complex enterprise workflows into a scalable platform designed to support more than 10,000 live performance deals each year.
The Challenge
Role
Lead Product Designer
05 Users
Create a scalable system that simplified complex workflows for agents, assistants, coordinators, promoters, and artist managers.
Scope
End-to-end platform redesign
Led product design for the redesign of UTA Touring, partnering with business leaders, product managers, and engineers to align requirements and deliver an MVP in under six weeks. The platform centralized live event routing and contracting across four global offices, supporting agents, assistants, promoters, coordinators, and artist managers responsible for managing over $500M in annual touring operations.
01 Enterprise Platform
UTA Touring was the enterprise routing and contracting platform used to manage live performance deals across UTA’s Music and Comedy divisions.
02 The Problem
Two previous rebuild efforts had failed, leaving significant technical debt, and low confidence in the platform across internal teams.
03 Business Impact
The platform supported more than 400 daily users across four global offices and played a central role in managing over $500M in annual touring operations.
04 The Goal
The objective was to redesign the platform, align cross-functional stakeholders, and deliver a production-ready MVP in under six weeks.
The Process
Research
Partnered with PM’s, leadership, agents, assistants, & coordinators to understand pain points & map workflows accurately.
Strategic
Alignment
Aligned cross-functional teams & drove decisions from concept to launch.
Information Architecture
Designed & collaborated to get the right data models in place, user flows, & system architecture.
Bilateral Collaboration
Worked closely with engineers to ensure a fast, scalable implementation, even QA.
Interaction Design
Created intuitive workflows & interfaces that simplify complex tasks.